 |
| Photo courtesy Y. H. |
A 1968 NY Times review of Robert Rauschenberg's giant
Autobiography edition
by Hilton Kramer was titled "Art: Over 53 Feet of Wall Decoration." And
the abstract mentioned simultaneous installations at the Whitney and
MoMA, so I was interested to see what else Kramer hated. Turns out it
wasn't a Rauschenberg or a Broadside Art project at all: it was Mason
Williams'
Bus.
Mason Williams'
Bus is one of the most awesome
photomural/artist book/oddball objects of the Los Angeles 1960s. I love
it. It is a life-size photo of a Greyhound bus, folded up and put into a
box. It was made in an edition of 200, but existed primarily as a joke,
or a poster, or a decoration, and only rarely has it been perceived as
an art object.
Which is hilarious--and hilariously wrong--because Williams is a
childhood friend and longtime collaborator/co-conspirator with Ed
Ruscha, whose deadpan artist books were busy not being recognized as
art--or as proper books--at the same time.
This lack of critical appreciation may have something to do with
Williams' primary occupation, which was TV writing and composition; he
was the head writer for The Smothers Brothers and wrote "Classical Gas."
Bus was an irreverent stunt, though he took it very seriously.
[For a rare, serious look at
Bus, there's no place better than Design Observer, where Lorraine Wild wrote about it in 2008; Michael Asher had donated his copy of
Bus
to MOCA, and the museum had just installed it. Wild has Williams'
making of story, the hilarity of which is only hinted at in the parodic
text Williams included with each numbered edition:
Actual size photograph of an Actual bus.
10 ft. 3 1/2 in. x 36 ft. 2 in.)
Weighs 10 pounds, 7 ounces.
Conceived by Mason Williams.
Photograph by Max Yavno.
Enlargement made from a 16x20 print of a 4x5 negative. Printed on
billboard stock in 16 sections by silk screen process. Printed by The
Benline Process Color Company of Deland, Florida and Pacific Display of
Los Angeles, Califfornia. [sic] Hand collated, rolled and transported
early in the morning by three people (two men and one woman) in one car
over a period of several days. Each copy individually hand assembled by
three people, using hands, feet, tape sissors [sic] and a Barlow knife.
Assembled with 120 ft. (per copy) of Scotch Brand double-faced tape (No.
666).
Folded by hand and foot by three people.
Assembled and folded quietly on television sound stages on Saturday
mornings in Los Angeles, Califfornia [sic]. Assembly time, nine man
hours per copy.
Cover concept by Bob Willis. Designed from a box found under his bed
by his wife. Cover constructed of corrugated fiberboard, 200 lb. test,
#1 white. Printed and fabricated by Nehms Company of Los Angeles,
California.
Published on the 24th of February, 1967 in a limited edition of 200 copies.
MoMA installed a copy of
Bus in the lobby in Jan. 1968,
and then invited graphic designers participating in the Museum's
upcoming poster show to tag the bus with graffiti. Here's a photo of the
result, as seen on the cover of Go Greyhound magazine.
Source ;
greg.org: the making of
Photo :
Bus (Copy signed by artists from the Word and Image exhibition, 1968), 1967–1968